If you have been reading my content then you know that I'm using Instagram as a marketing medium. The saying that "A picture is worth a thousand words", is so true. This platform is all about sharing your message through pictures and video. I wanted to share with you why Instagram is a great platform, and some do's and don'ts when looking to build your business.
A huge reason why Instagram is so great is that it's FREE, if you are someone without a marketing budget then this is for you. Also this platform can be used to postion yourself in front of your target market. As marketers we must stay ahead of the curve, Instagram is still an untapped marketing platform.
Your pictures can be seen all across the world, how cool is that?
Engage and Follow - This is how you build a following on Instagram. If you genuinely like their content like and leave a comment. Make sure the comment is relevant to the post, the key is to be authentic.
Put your Link in your Bio- Make sure people who visit your page can connect with you outside of Instagram. This link can be to a Facebook page, Capture page, Blog, etc.
Include a Call to Action in your post- Do leave it up to potential customers or prospects to read your mind. If you want them to click a link or visit your site tell them to do so. Without a CTA most might see your picture and move on to the next page. Be selective on which post you put a CTA in, you don't want to over do it.
Use #Hashtags- This is where the your target market is, think key word research. Hashtags allow you to target a specific group of people, instead of aimlessly uploading a picture. If you are sharing a picture about dogs, a cat lover probably won't find any interest in your pictures. So you could use hashtags like #doglover, #mansbestfriend, #Fido, etc. This will put your picture in front of an audience who has an interest in dogs. Instagram will allow you to put up to 30 hashtags in your post. I would suggest keeping it simple, and do not make your hashtags too long.
Spam- Do Not go on to other peoples page asking them to check out your business. People don't like being told what to do, and this will be one of the quickest ways to get reported. This is all about relationship building, remember people buy from people.
Make your account Private- When your business page is private it seems like you might have something to hide.(IMO) You can also be looked at as a spammer, most people won't follow you back. This will result in low engagement for your page.
Write a "Book" in the description box- You only have a few seconds to capture a persons attention. Most people will not read a six paragraph description unless they are already a loyal follower of yours. Save the essays for your blog post. The goal is to be creative and get to the point.
Waste Your Time- Ensure that you set aside time in your day to complete your Income Producing Activities. With Instagram I would suggest setting aside 10-20 mins a few times during the day to post. Don't allow yourself to be easly distracted by looking and liking pictures, the goal is to create engagement and attract new customers and prospects.
One last tip, I would suggest using Statigram which will allow you to analyze your followers and engagement of your Instagram account. I did a tutorial video on Statigram, click here to view it. I hope that my tips will be helpful to you, as you build your business on Instagram.